
As a health-conscious individual, avocados are one of my go-to goods when its time for a food shop. Lean, green and packed with power, just like the Incredible Hulk, the fruit is often given the mantle of “superfood”.
The past few years have resulted in Brits becoming savvier when it comes to making wiser lifestyle choices that will benefit their wellbeing. That much was proven when we interviewed The Body Coach creator Joe Wicks, who revealed how he delivers personal training for 70,000 clients.Our investigation of boutique fitness ventures also showed that SMEs in the marketplace have found a niche that allows them to fend off big box gym operators. So with exercise on the up, healthy eating will have increased for a well-rounded approach for the road to clean living. That’s certainly a trend that’s been witnessed by Tesco, which reports that avocados are so popular they’ve overtaken sales of oranges – a long-favoured fruit. Retail sales data from IRI has claimed the UK avocado market is worth £150m a year versus the country’s £126m orange market.How did I become an online trainer with 70’000 clients around the world? Read my story here ud83dude00ud83dude4cud83cudffdhttps://t.co/17BdguledW
— The Body Coach (@thebodycoach) November 17, 2015
Check out my previous columns:
- When it comes to branding and customer satisfaction, Domino’s delivers
- Entrepreneurs are more like heavyweight boxer David Haye than they know
- What madness would drive a cinema chain CEO to approve texting during films?
Though it may seem a bit niche, the revenue potential is there. And sitting on the shelves next to tubs of margarine could bring the avocado spread to the attention of new shoppers – especially since it has the first mover advantage.
This should really be a wake-up call to anyone burying their head in the sand when the idea of data comes up. Barclays has seen to it that data analysis needn’t be a costly or bemusing with the launch of SmartBusiness; an SME-centric platform that will cost £5 a month for the ability to monitor company spending patterns, inflows and outflows, as well as trends of rivals. “Rarely or infrequently” were the responses for 56 per cent of SMEs when asked how often they check data, while 15 per cent added that the thought had never even crossed their mind.Mind you, not all Brits are living a healthy lifestyle – employers are “stoking flames of alcohol misuse”
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