30 Digital Champions, Amsdon unveiled that much of that success came off the back of taking a step back, refocusing the business and concentrating on cementing the core business fundamentals of trust and ease of purchase.
To further find out the secrets to Watchfinders success, we put some questions to its digital marketing manager Sean Reilly, discovering how the company’s impressive recent growth has been backed up by a sound digital plan especially when it comes to handling its vast array of unique stock. However, while being so technology focused allows it to scale quickly, no growth strategy should ignore the benefits that come alongside the bricks and mortar side of business, said Reilly. This is something that Watchfinder has taken to heart, having opened its first physical store within The Royal Exchange London in 2013. Now it runs five retail spaces, with the last four being located in London on Burlington Arcade, a concession within Harvey Nichols Kingsbridge and boutiques in Kent and in Leeds. “Weve seen massive growth in the last 12 months already because of it,” he said. Weve doubled the amount of stock and staff. And based off of this success were looking to go internationally.” To find out more about Watchfinder’s success, and the hurdles it has had to tackle in order to scale so rapidly, check out the video below. The company’s insights are also part of a wider digital guide, produced in partnership with Microsoft, which features the inspiring stories of four other companies embracing digital to grow. By Shan Schutte
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