No matter the genre, actors or audience, the firm just keeps getting it right.Think about this: 425bn hours of Netflix were streamed in 2015, with 75m worldwide users ensuring they didn’t miss out on some of the most captivating TV shows and films available. For a platform with such power, it’s surprising that branded content hasn’t crept its way in on larger scale. However, through product placement and documentaries, brands are learning how to weave messaging into this high quality, widespread content. The key is to make brand messaging feel natural to the audience and add value to viewers’ daily lives. I interviewed legendary Hollywood screenwriting coach Robert McKee for my podcast series “Getting Goosebumps” to gather his thoughts on modern storytelling. McKee’s focus was on the power of online streaming sites for long-form storytelling. While traditional movies may always be popular, there’s something pretty remarkable about the impact of streaming websites. With the density of content available to us, sites like Netflix manage to rise above the noise and keep people hooked week after week. Quality over quantity So, what’s the secret to success? It may be a phrase you’ve heard time and time again, but in a busy world of diverse and sharable content, quality really is key for capturing the attention of your target audience and holding it over time. From videos and infographics to blogs and leaflets, the quality of what you offer your audience is what will set you apart from competitors and help you rise to the top. Once people start to notice the quality of your content, they will begin to trust your brand and return for more. It’s the same as being hooked on a great YouTube channel or a creative blog. When we experience consistently valuable content, we will return for more.
Read more about Netflix:
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