
As technology evolves, businesses both big and small are increasingly competing on a level playing field. Technology innovations like ultrafast mobile connectivity, cloud computing and virtual geographic telephone numbers have enabled small businesses to to appear big, without copious amounts of investment or ongoing costs.
By taking a focussed approach to investment, based on business priorities, and maximising the utility of key technologies like mobility, SMEs have an opportunity to compete effectively in the UK and abroad. Here are five ways SMEs can make it happen:1. Help your employees be a “jack of all trades”
SMEs have small teams and tight resources, meaning that employees often have to be a jack of all trades. For example, it is not uncommon to find the same person looking after both marketing and HR. It is therefore important that information is free-flowing across the organisation and easy to access. To ensure employees consistently have the tools they need to perform any variety of roles, business owners should develop and foster an “information sharing” culture from the top-down. This, in turn, should be supported by an IT infrastructure that enables employees to easily download, share and access information safely and securely from wherever they are and by any means – be it a PC, laptop, smartphone or tablet. Although it may sound complicated, it can be easily and cost effectively achieved. For instance, by adopting a paperless culture and digitising information as well as equipping staff with mobile devices and business applications, employees can work from anywhere and remain productive whilst travelling to see customers. To successfully implement this new way of working, it is important that SMEs have a resilient fixed and mobile network with sufficient capacity to handle business data as well as support unified communications, access to cloud storage and mobile device management solutions – helping IT managers easily manage privacy and security across devices.2. Get more “bang for your buck”
- Realising the benefits of flexible working
- Flexible working requires a cultural change to work
- Flexible working fosters innovation within companies
3. Ensure security is on the wider agenda
As a business become increasingly mobile and digitised, it faces new security challenges. Although managing the security and privacy of company information can seem daunting, especially when there may not be a dedicated IT team, it should not hold businesses back from embracing mobility. employers can cost efficiently and effectively safeguard their businesses from potential cyber attacks and data loss by implementing a cloud-based device management software that enables an IT manager to easily manage security settings across employees’ devices, including the types of information that can be downloaded, accessed and shared, as well as installing regular updates. To reinforce security, SMEs should also implement policies and procedures that ensure employees are aware of potential security threats to data on their mobile devices and enforce a level of accountability. Through implementing security technology and policies and educating employees on their obligations, employers can put themselves in a strong position to prevent and deal with any potential security threats.4. Empower employees with tech knowledge
5. Future proof your SME
The rapid pace of today’s digital revolution and the speed at which SMEs need to change to stay ahead of the competition leaves employers facing one vital question: how can they be ready for the challenges and opportunities of not only today’s business landscape, but also the future? By adopting technologies that enable SMEs to quickly adapt to the changing environment and deliver products and services in the way customers expect, businesses can confidently compete against their larger counterparts. SMEs are inherently nimble so it makes sense to complement this strength with technology that can evolve with the business versus being held back by old, inflexible IT systems. Therefore when SMEs decide to adopt new technologies, it is important to consider technology that can easily be scaled up and down based on business needs and without significantly impacting finance or manpower. Ultimately, it is important that SMEs do not just think about the here and now, but seek to find the technology and the people that help drive continued success for today and tomorrow. Jonathan Kini is head of SME business at Vodafone UK. Image: ShutterstockShare this story