Of course, it proved to be a great advantage; his pitch at Dragon’s Den was legendary as he sang his way to investment for his Reggae Reggae Sauce.
But fast forward seven years and Roots is now an entrepreneurial role model with an estimated net worth of £35m. That’s not bad for a guy who started selling sauce at Nottinghill Carnival.
It just comes to show that with the right target audience and a solid marketing pitch, you can turn any idea – even the crazy ones – into a business.
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That is why, to mark the start of Global Entrepreneurship Week, Roots will talk about his amazing journey and share the challenges he faced and overcame to get to where he is today at the #PitchOff event at Birmingham’s iconic Custard Factory on 17th November.
The event, organised by Entrepreneurial Spark® powered by NatWest, will be completely free.
In a twist to how he started, Roots will be on the judging panel where entrepreneurs will be pitching their idea in 60 seconds for the opportunity to win bespoke advertising campaigns, free office space, IT support and mentoring.
There will also be an opportunity for entrepreneurs to question him.
Levi continues; “I know what it’s like to have an idea that you are so passionate about but convincing other people that it’s worthy of investment is really tough so I wish them the best of luck!”
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