The social media platform recently announced the launch of its LinkedIn Students mobile application, which was created for upcoming college graduates looking to discover jobs based on their majors, among other features. This, the company suggested, would help the 86 per cent of students who choose to go to college to get better jobs – 44 per cent of which end up being underemployed.
And now the company has set out to make the process of finding talent easier for recruiters. The professional network has now launched its revamped LinkedIn Recruiter application – originally announced at its Talent Connect conference in October 2015.
The app, which is currently being used by 41,000 companies worldwide, streamlines the hiring process by giving recruiters a starting point for their search. Much like a dating site, looking for certain traits will enable recruiters to select candidates who match up the best to the available job. LinkedIn claimed that the next generation of Recruiter are already viewing 42 per cent more profiles per search.
According to Rahim Daya, senior product manager for search at LinkedIn: “Let’s say you’re interested in hiring a project manager who is PMP-certified (project management professional), but you don’t know all of the terms to include in your search. Once you enter ‘project manager’ into the search bar, Recruiter will prompt you to select a location and then will suggest trending skills that are most common for people on LinkedIn with that same title. You don’t need to know how to develop a complex search string.”
He added in a blog: “The foundation for the next generation of Recruiter is customer feedback from recruiters. We listened to comments from our customers that they submitted in product, in focus groups, and surveys and engaged one on one with recruiters from around the world and within our own LinkedIn TA team to understand what matters to you most. The goal was to identify your major challenges and resolve them to enable you to find candidates faster, so you can spend more time doing what you love – hiring.
“Here’s what this means for you: Let’s take those of you who work at small businesses, for example. We know you wear many hats; sourcing candidates is just one of the many things you do. This means (a) you don’t always have a lot of time to master LinkedIn Recruiter, and (b) you don’t always have a lot of time to recruit. The next generation of Recruiter solves this in a few ways.”
Daya also suggested that Recruiter was made easier to use for those who don’t have the time to invest in it, “but it’s also been made more powerful for all users. Once your search results appear, the clean new interface surfaces the most common refinement filters, from which you can add or remove suggested keywords to improve your results and identify talent you may have otherwise not considered. These insights-driven search suggestions will update in real time, to offer the most relevant key terms at anytime.”
We took a look at the importance of social media channels like Facebook, Twitter and LinkedIn, and the role they play in job search and recruitment.By Shané Schutte
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