(1) Tap into your biggest ambassadorsCollectively, your company’s employees have a wealth of contacts that they can tap into, any one of which could be your next customer or new hire. Business owners should encourage all their employees to have complete profiles on LinkedIn and make sure their network is up-to-date. As well as being a free and simple way to grow your company’s reputation through word of mouth, this will make one of the key features within LinkedIn Sales Navigator – TeamLink – all that much more powerful. TeamLink helps salespeople, marketers or business development professionals to see who in their organisation is best placed to make an introduction to a potential customer they’re looking to connect with. These sorts of warm introductions are a surefire way to speed up the relationship-building process, giving you the best chance of winning business faster. (2) Work smart, not hard Free resources like LinkedIn Company Pages give you access to information about millions of organisations worldwide. You can search for companies by industry and location, helping you quickly build a potential list of prospects and see who you already know within those organisations via your network. LinkedIn Sales Navigator makes this process even simpler, and will even automatically suggest people within those organisations that fit the profile of decision-makers you’re looking to reach. It will also alert you to opportunities to engage key contacts, for example when they change roles or share an update on LinkedIn.
Read more on social media business developments:
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Richard George is corporate communications manager for EMEA at LinkedIn
Meanwhile, when it comes to marketing on Twitter, House of Fraser launched a campaign so strange that users suspected a hack.
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