Telling the truth about SME life today

LinkedIn’s IPO filing: the interesting bits

LinkedIn has filed the first documents towards its IPO. While that news is interesting enough, we really wanted to get into the meat of the matter.

Interesting stats and quotes from LinkedIn’s IPO filing:

Here are some of the more interesting LinkedIn stats and quotes pulled from the professional network’s S-1 filing:

  • A breakdown of LinkedIn’s revenue shows that 41 per cent comes from hiring solutions (deals with corporates), 32 per cent from marketing solutions (mainly advertising on, and 27 per cent from premium subscriptions (members paying for more services). This is a reverse trend – just two years ago, the breakdown was almost the inverse (hiring solutions was only 22 per cent, while premium subscriptions was 45 per cent of LinkedIn’s revenue).
  •, as a website, pulled in an average of 65 million unique visitors per month by December 2010, compared to an average of 36 million the previous year.
  • The website recorded an average of 5.5 billion pageviews in the last quarter of 2010, compared to 2.8 billion in the same period in 2009.
  • LinkedIn spent $44m in product development in the nine months to September 2010.
  • LinkedIn CEO Jeff Weiner was paid a total of $462,297 by LinkedIn in 2010 ($250,000 of which was salary). (Note that he’s also got 3.5 million option shares – worth $8.2m – in the company.)
  • LinkedIn co-founder Reid Hoffman and his wife Michelle Yee are the largest shareholders of LinkedIn. Together, they own 19.1 million shares (or 21.4 per cent). This is followed by investors Sequoia Capital (18.9 per cent), Greylock Partners (15.8 per cent) and Bessemer Venture Partners (5.1 per cent).
  • LinkedIn takes its motto “our members come first” seriously. The company admits that it has lost out on commercial opportunities as it didn’t think they were in the users’ best interests: “In the past, we have forgone, and may in the future forgo, certain expansion or short-term revenue opportunities that we do not believe are in the best interests of our members, even if our decision negatively impacts our operating results in the short term.”
  • While it took LinkedIn nearly 500 days to reach its first one million members, during the second half of 2010, on average, LinkedIn added more than a million new members every 10 days
  • LinkedIn has 990 employees: engineering and product development makes up more than half (524), followed by sales and marketing (313) and general admin staff (153).
  • Among its core values, LinkedIn lists “humour”: “Humour. Fulfilling our mission and vision requires an intense focus, so we believe it is important to not take ourselves too seriously and try to have some fun while doing it.” Kudos! 


Related Stories

More From


If you enjoyed this article,
why not join our newsletter?

We promise only quality content, tailored to suit what our readers like to see!