What they do:
Mobile direct-response platform
We all know what QR codes are. Linkz takes the concept a stage further by embedding scannable codes in print media. When the consumer points their phone at the image, a response on the phone is triggered, just as with a QR code. The platform allows consumers to buy, view additional images and video, download vouchers, enter competitions, share information or get rich media content. The real beauty of Linkz, however, is the creation of a mobile-optimised microsite for each LinkzID that is directly relevant to what has just been scanned.
Linkz tracks all the data, recording what, where and when the interaction took place and how the user responded, creating detailed customer analysis.
The business was formed in 2012, but took ten months to create an operational platform. Commercial activity only commenced two months ago, in which time they put in place four reseller agreements in the UK and one with a global partner. The founders say: “It isn’t necessarily about creating a ‘wow’ or gimmicky user experience, which yields little in the way of direct sales. It is about offering a practical, no-nonsense proposition to drive conversion rates.”
A very healthy view, which ad agencies will endorse.
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