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Gordon Baird, CEO of inov-8, said: “This alliance signals an exciting new phase in inov-8’s development following a number of years of sustained growth.“The investment by Livingbridge in 2012 was a real catalyst for the business strategically and operationally. Livingbridge’s track record and know-how in working with businesses at our stage of development have been invaluable.” Livingbridge is stationed in London, Birmingham and Manchester, and generally makes investments of between £5m and £100m. Further demonstrating the buoyant market in which Inov-8 sits, Sports Direct, which is a stockist of Inov-8 products, has started to look beyond bricks and mortar commerce. It has a plan to open 200 gyms, 40 of which are set to be in operation by 2016. “Our gym memberships offer fantastic value for money in the same way that our customers have come to expect from our retail outlets and our website,” said a Sports Direct spokesman. “This will be affordable fitness on an unprecedented scale. It will revolutionise the market by making private gym membership a realistic lifestyle choice for millions of people.” By Zen Terrelonge
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