
While going viral for the right reasons can be great for a brand, if you’re a small business and in the process of establishing yourself ? it can be a recipe for disaster. Even worse, if you’re not hoping to establish yourself at all and are simply doing a bit of business through a hobby, getting a deluge of comments and interest can be overwhelming.
This was the case for Cupcakes By SJ, a London bakery which had been uploading pictures of its recent cakes to Facebook as usual. Only this time round, the photo of a Lego-inspired wedding cake created for the owner’s cousin soon went viral, with over 140,000 likes and 69,000 shares in a matter of days. The owner was soon inundated with requests and interests ? so many so, that they were swamped quite quickly. A bakery spokesperson returned to the social media site to plead with potential customers to pause to allow them to deal with the influx of orders. ?As an answer to most people’s questions, I am based in SE London and unable to deliver outside of this area,? they wrote. ?We are a family who love to bake and create cakes for family, friends and friends of friends. We do not have a shop or a website or any other form of pictures other than those on this page, which was created at the requests of friends purely to see what we’d been creating.? Read more on viral content:- 8 CVs that garnered widespread viral success
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