London brain training business Peak secures $7m to enhance world’s minds with mobiles

The company launched in 2014 and has already raised over $10m as investors get behind its mobile-first focus to develop the cognitive performance of smartphone users globally. 

Its goal was to combine technology with gaming, science and education to create a product that would enable self improvement.

The latest $7m Series A round was led by innovation-centric VC firm Creandum, alongside existing investors DN Capital, London Venture Partners (LVP) and Qualcomm Ventures. 

Peak recognises that brain training is a competitive space, which is why it will build out its team with new neuroscientists and engineers to reach a global audience.

Itamar Lesuisse, co-founder and CEO, said: “We see an opportunity to establish Peak as the app of choice for tracking cognitive performance. With the rise in the popularity of using smartphones to monitor physical health, it’s only a matter of time before data relating to cognitive wellbeing is given an equal level of value and credence.

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The app comprises games and workouts that test, track and enhance cognitive performance, while setting targets for the user in the process. The app is free, though a Pro version can be unlocked with in-app purchases that vary from between 50p to £25.99, providing insights and comparisons against people based on professions, ages and more.

Daniel Blomquist, partner at Creandum, added: “We invest in mobile propositions that have realistic potential to become household name products. Tthe Peak team has demonstrated an ability to build incredibly engaging, habit-forming products and the mobile subscription business model has shown very promising results.”

Peak was named among Apple’s Apps of the Year in 2014 and the company, which has Android and iOS apps available, has already developed an app for the Apple Watch – due for release on 24 April alongside the device launch.

The company is the latest business in the mobile health sector to secure investment. Exercise and coaching app Noom raised $16m at the start of April and will use the capital to develop its service with support for individuals suffering from chronic diseases, as well as the healthcare businesses that help them.

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