International Trade

The London Chocolate Company’s ecommerce success story – and how to follow in its footsteps

4 min read

31 May 2018

Former special projects journalist

Jay Rawal, founder of the remarkable chocolate brand, attended the first ever Amazon Academy in 2016 and straightaway took his products online – to resounding success.

The London Chocolate Company was launched in 2012 by Jay Rawal and his sister, and since then it has gone from strength to strength.

The company offers a variety of boozy truffles, and also specialises in vegan treats. Its popularity is soaring. In the last 12 months sales have increased by a staggering 100%, and overseas interest is growing with customers in Europe, the US, UAE and Japan.

The London Chocolate Company saw significant growth after it started selling on Amazon – selling £10,000 worth of products via Amazon in 2016. This year it’s on track to see £100,000 in sales.

Amazon Academy London

The idea to start selling on Amazon came after Rawal attended the inaugural Amazon Academy in London in 2016.

“My overall impressions were that the event is incredibly useful for both those thinking about selling online and those who already have an online presence,” said Rawal. “Even if someone hasn’t considered selling on Amazon before, the Academy is well worth a visit as you might discover a new opportunity to increase sales for your business.”

On the day, Rawal was surprised to learn that Amazon provides opportunities for more industry growth sectors than he had previously imagined. He attended a Q&A with existing sellers that he found incredibly useful, and learned about how to build his own Amazon listings page.

“Also, I discovered various avenues for sales on amazon including Amazon Pantry and AmazonFresh…We began building our sales listings immediately after the Amazon event.”

A bit of elbow grease

Rawal views Amazon more as a partner to business growth rather than just another sales channel – and setting up was simple.

“Creating a product listing doesn’t take much time and your product can be available for sale via amazon in less than 15 minutes.

“Selling on Amazon is extremely low risk and can provide your business with a substantial avenue for growth. The sooner you start – the quicker you can build a good reputation, which will result in you selling more!”

Rawal is looking to ramp up his Amazon offering over the next 12 months. He recently added his Vegan Collection, and the Gin Collection will shortly follow.

“Our greatest success in terms of a business decision has been to sell and market our products online,” said Rawal.

Amazon Academy Newcastle

If you are interested in growing your business online, registration is now open for the next Amazon Academy event, which will be held in Newcastle on 5 June.

Rawal has the following pearls of wisdom to any businesses looking to attend:

“Prepare questions for the guest speakers, particularly if they are in the same industry as you. It can be invaluable to get a tip from someone who is already successfully selling a product like yours on Amazon.

“Also, use the day to get information from the Amazon team themselves. If you’re unsure about things like Fulfilment by Amazon or Amazon Pantry for example, the team on hand will be able to help. Finally, don’t forget to network with the other attendees – you’re all there with a similar goal.”

Get your free ticket here.