London Marathon 2015 encourages sales boost for British sports retailers

The data comes from VoucherCodes.co.uk, the online shopping channel that offers the nation’s bargain-savvy shoppers with special deals on behalf of firms like John Lewis and Pizza Express.

It found that sporting retailers across the country have benefitted as the number of site searches for running apparel has risen by 259 per cent over the past week, with the London Marathon serving as a source of inspiration for consumers.

Claire Davenport, managing director of VoucherCodes.co.uk, said: “We usually notice a spike in interest for offers on running equipment around events like the marathon as inspired Brits look to grab their gear at a discount.”

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The fitness spike is set to continue over the next couple of weeks too, if last year’s results are anything to go by. The fortnight that followed the 2014 London Marathon saw sports-related searches grow by an additional 100 per cent on the week ahead of the big day.

British sports retailers are seemingly out to make the most of the demand, as VoucherCodes.co.uk noted a 343 per cent increase on the number of codes listed on the week leading up to the run than the previous seven days.

Davenport continued: “The London Marathon is widely loved, respected sporting event and it’s great to see how many Brits are being inspired by its runners. 

“With exciting events such as the Tour de France, Wimbledon and the rugby World Cup just around the corner, this week should mark the start of a thrilling summer of sport for Britain and an opportunity for our sports retail industry to benefit from enthused shoppers.”

Health has been a large concern for British businesses in recent weeks – it was revealed on 27 April that the North East of the UK has the most unhealthy employees.

Meanwhile, Virgin Media has taken action against poor wellbeing by convincing staff members to stand at their desks for at least two hours a day.

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