It has become cliche to say social media is ubiquitous in modern society. People spend vast amounts of time carefully curating their profiles on platforms like Facebook and Twitter in order to create the impression they want to project to the world.It is this culture of constant exposure that has given birth to the selfie phenomenon. According to an Ofcom report, during 2014, an estimated 1.2bn ‘selfies’ were taken in Britain. This means that on average, every person in the country took 18.75 selfies. Despite the widespread adoption amongst the public, many companies do not look positively on this trend. People take selfies for many reasons, but it commonly seems to be a desire to document themselves doing something notable in order to present themselves in a certain light. Often this is done to create a certain impression amongst friends and peers or to receive ‘likes’ and ‘favourites’. However, many jobseekers, and millennials in particular, fail to recognise the effect that social media profiles might have on their job search. For instance, would you be surprised to learn that 34 per cent of UK recruiters would view the posting of a selfie on social media in a negative light? According to the Jobvite UK Social Recruiting Survey this is the case. Growing up social In its early years, social media was primarily a platform for interaction between friends and peer groups. Facebook in particular was aimed at the student populations of specific universities, so the ramifications of any potential activity were limited to the confines of the network. As the networks have expanded, they have become home to a much broader demographic and its use as a tool for professionals has increased exponentially. Recruitment professionals are now on social media in force, with 40 per cent using the channels to cast a wide net for candidate identification. Of the UK recruiters who are not currently utilising social media, 46 per cent plan to start doing so in the next year. Facebook, LinkedIn, and Twitter are currently the most popular platforms with recruiters, as 75 per cent favour Facebook, with 57 per cent and 38 per cent also using Twitter and LinkedIn respectively. So what does this mean for jobseekers? With the expanding presence of recruiters on social media, an opportunity has been created for people to showcase themselves in the best possible light, while demonstrating they possess the skills and characteristics recruiters are looking for.
Read more strange details on the job-seeking process:
- Graduates prioritise appearance over research to look “sexy” for interviewers
- The shocking mistakes made during interviews – by (drunk and flatulent) interviewers
- The 10 strangest and most difficult interview questions in the UK
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