Selling off the stake – which could be worth as much as £30m – would bring in fresh capital to expand Cobra’s sales and distribution and develop its image. So far, Cobra has found it hard to break into the UK pub and bar market, which accounts for just ten per cent of its sales. Bilimoria, who was raised in a military family, broke into the beer market when he was just 27 years old – with £20,000 of debt. “I’ve done every single thing in the business,” he says. “I’ve delivered the beer, I’ve done the books, done the marketing, every single thing. It’s a wonderful position to be in.” Related stories:Brewing: frothingWhat on earth is Karan Bilimoria up to now?
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