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Lord Sugar as boss” No thanks!

Accounting software business KashFlow polled 2,500 business owners across the UK to find out whether they would ever consider working for Lord Sugar, star of The Apprentice, for a salary of £100,000 a year.

The answer was pretty unequivocal: 78 per cent of entrepreneurs would turn Lord Sugar down.

Of these, 54 per cent say they just preferred the lifestyle, freedom and independence of being their own boss, while 23 per cent cite a general dislike for Lord Sugar. 11 per cent think they can earn more money working for themselves, while nine per cent admitted they “couldn’t handle the pressure” of working for Lord Sugar.

Just under half of the 22 per cent of business owners who say they would like to work for Lord Sugar would do so to “learn from him”, while a third would do so “for the challenge”. Only four per cent of respondents say the motivation for working for Lord Sugar would be the £100,000 salary.

“The contestants on The Apprentice are typically self-proclaimed entrepreneurs, who are obviously keen to blow their own trumpet,” says Duane Jackson, founder of KashFlow.

“But real entrepreneurs shouldn’t introduce themselves as such. We were keen to see what a sample of business people thought of the show and, more importantly, of Lord Sugar.”

It appears the jury has found against The Apprentice.

Perhaps surprisingly – or not – the percentage of people that would turn Lord Sugar down doesn’t drop for those earning less than £100,000, or even when looking at those earning less than £40,000 per year.

It isn’t just about the money, Lord Sugar.


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