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Mainstream money: Changing your small business with contactless payments

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British high street could gain £7.8bn if stores harness mobile strategies like Apple Pay

Read our guide on the things you need to consider to get the most out of the technology:

1. First, sit down and work out if contactless is for you. If your business takes a high volume of payments under 30, and you’re struggling to keep queues down during peak times, the answer is yes.

2. Think about how to make it as simple to use as possible for you and the customer. Have as few steps to pay as possible, so your customer doesnt have to wait too long before they can tap their card to pay.

3. Check if your terminal can already take contactless. If it can, then all you need to do to get started is contact your payments provider and get it enabled. If your card machine is a bit older then it might not be capable of taking contactless payments, and youll need to swap it for a newer one that can.

4. Check your terminal supports the latest technical specifications for High Value NFC. A payments provider like Worldpay can manage all the compliance and specification needs for your business.

5. Promote contactless at the till. Card machine wraparound advertising has been effective for many UK retailers, but small businesses could consider other counter signage and in-store ads too. The UK Cards Association has some great advice on how to promote contactless.

6. Train your employees. They need to understand the basics of contactless; the maximum value that can be used, security features and so on. Your employees will play a vital role in telling your card-carrying customers they can also pay with contactless so they need to be positive about this option.

Dont underestimate the benefit of working with an experienced payments provider. Theyll be able to guide you through the whole process.

Ultimately, contactless is all about offering your customers the choice to pay the way they want to. It provides a convenience that can only improve the purchasing experience to drive revenue and customer retention.

Dave Hobday is the UK managing director of payments specialist Worldpay

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