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Make Your Rewards Program a Part of Your Festive Marketing

festive marketing

It’s nearly Christmas and the frantic shopping has begun. Using your rewards program as part of your festive marketing campaign could be the boost your sales needs moving into the new year.

If you are unsure about how to incorporate your rewards scheme into your Christmas campaign, these five strategies might be the inspiration you need.

Future Date Loyalty Points Collected

Using your rewards program to make your customers feel special this Christmas can be tricky, especially if you don’t want it to undermine or over-complicate any special offers and discounts you might run across the holiday. Offering your rewards program members extra loyalty points for meeting spending targets or for buying certain products encourage them to spend more with you during the festive period. However, giving them the opportunity to use those collected loyalty points or special discounts immediately could backfire and impact your seasonal profit potential. Future dating the Christmas points till the new year protects your festive sales and prompts customers to return to your business next year to spend their rewards.

The Rewards Advent Calendar

Keep your customers engaged with your rewards program by creating a virtual email advent calendar. Send your loyal members mini discounts, special offers, or even gift cards during the countdown to Christmas. Making the daily gift a one-time, 24-hour offer motivates customers to claim their goodies, engage with your messages, and stay aware of your business throughout the spending window. It also shows them that you have valued their patronage throughout the year, especially if you can personalise some of the gifts.

The Christmas Stocking Bundle

Stocking stuffers are excellent, low-cost products to draw buyers in. Why not offer rewards program members special discounts on small gifts or lower cost products? The standard “buy two, get one free” is a great way to sneak in those extra sales but they don’t make your marketing stand on the high-street. Offering rewards program members a free “Christmas stocking bundle” when they spend a certain amount makes shoppers feel like they are getting early presents from your business and pushes new customers to sign up to your scheme to be eligible for the gift bundle. Ensuring it is easy to sign up is crucial.

The Christmas Lottery Draw

Notify your rewards program members that they have the option to be entered into a Christmas lottery prize draw. A simple but effective way to boost your marketing and social media engagement is to set rules to be entered into the draw: “share, like, save, and tag two people” for an entry is a common and easy-to-implement strategy.

Christmas Day Surprise

If you do have a small budget and can’t justify handing out lots of discounts and free gifts, rewarding customers with a single Christmas Day present is a good low-cost method. It can be something simple, like 100 loyalty points, or you could use your customer data to send personalised discounts for products you know that customer likes or has purchased before.


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