Give people what they want, as well as what they needHealth and wellness programmes and initiatives at work are more than just a fad. They’re a genuine benefit that, done right, can vastly improve work-life balance. But it has to be more than just a box-ticking exercise. Just as you wouldn’t release a new product without determining what customers are looking for, these health and wellness programmes have to be built around what employees say they need and want. More than that, senior management must lead by example and line managers must be empowered to generate the right levels of enthusiasm and understanding. The good news is, you don’t need to be a vast multinational to create something that will make a very real difference. What difference would that be? These programmes can genuinely help employees. As a result, they create enthusiasm that lasts beyond that first flush in January – and hopefully throughout the rest of the year. From a business perspective, the investment makes sense because you want to demonstrate that you really care. At Wunderman, for example, we kicked off the year with a new purpose-built health and wellness studio in the heart of our London HQ, along with a premium wellbeing initiative for both clients and staff. “Well Beings”, the agency’s new holistic health programme, aims to get employees owning their wellbeing goals.
Using CX to design health and wellnessWe actually tasked our customer experience (CX) team to apply its methodology to explore how it feels to work at Wunderman UK. Staff feedback was then integrated into the studio build as well as the “Well Beings” programme to ensure that staff are getting what they want from work-life balance. The key was understanding how it feels to work at Wunderman and putting that at the centre of all our talent and culture plans going forwards. Building our own studio was a massive step for us and allowed us to offer a wide range of fun and inspiring activities that fit easily into the working day. The value of the CX team was in building that programme of activities – sprinkling some “magic dust” rather than simply offering the standard sessions and gym workouts that employees could easily find on their own. We designed classes to support people in the face of specific challenges that can arise in the workplace and help staff discover what wellbeing really means to them as individuals. Well Beings covers the full mind, body and soul spectrum, providing our 400-person-strong workforce with everything from sleep schools, run clubs, mental reliance training and martial arts to nutrition, as well as some more alternative health remedies like forest bathing. It has attracted big names in health like leading nutritionist and author Eve Kalinik, triyoga and Sensodyne Pronamel.
Getting managers involvedIt’s about equipping employees to have the skills to look after their mind, body and soul. We run a range of activities, from showing people how to make healthy smoothies in the morning before work to helping them wind down with a massage. It even includes tailored classes and workshops for our clients, as even the smallest thing can help to differentiate a business in a hard-fought sector like digital marketing. As part of the programme, we gave managers the remit to identify team members who might be under particular pressure and to suggest activities that may help. It’s vital to signal to everyone that they have “permission” to take time out of their day and that wellbeing is seen as a priority by the business. If you have the facilities and yet managers still grimace when they see someone leaving their desk, what’s the point? And like any good employee HR programme, it should continually evolve. Following further CX analysis, we’re planning to create a new app to better guide clients and staff through the year’s schedule.
Could this work for you?This is an approach that any business, large or small, could seriously consider if they want to future-proof their workforce. Our research into Well Beings showed that employees value programmes to enhance health and wellness, provided that they’re specifically tailored and have the right level of management support. Offering a gym membership is all well and good, but it might be worth looking at going that extra mile.
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