The business leaders among you may feel as though it’s time to make a change to your career.With the ongoing debate of work-life balance, it’s not just employees that want to get more freedom when it comes to the workplace, so here’s how to turn a hobby into an enterprise. Show your creations to friends and family and be sure to get their feedback Most of the time, when a creative finally showcases their work to friends and family the feedback is encouraging and can be inspiring. Use this feedback to motivate yourself to step outside of your circle and meet others. Find out if they’d buy from you and put them to the test. Seek out local craft markets and place yourself in a position to meet your new audience Use the internet or ask around for the best markets that your creations will fit into. You will find this to be a fantastic opportunity for growth but be sure to visit a few of these markets before deciding on your first one. Take a serious look at your presentation materials and packaging. As creatives, we put a lot of love and time into creating our pieces but we often forget to also show love and attention to the packaging. Ask yourself, how do you want to present your work? What colours and type of packaging will enhance what you have to offer? Do you have a logo to finish the look? These next steps are worth taking time over as your packaging and your branding are important and will determine how people perceive your brand and products. Build a website or use a platform that supports the work of creative Now that you have your look, which includes your chosen colours and a logo, it’s time to build your website or seek help from someone who can help you. It’s even easier these days to build your own website with the help of several platforms that allow you to do minimal work before uploading your creations. However, if this doesn’t sound like something you’d like to try out initially, why not use platforms that are already established for creatives (i.e Etsy) and upload your work to those? Do your research or speak to your new found circle of creative friends for advice or recommendations.
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- The former pro footballer aiming for the back of the net in manufacturing
- VIDEO: Why an Edinburgh bakery boss decided private investors were a bad idea
Are you fed up with morning blues? Quit the rat race and run your business from a beach.Nefateri Asantewa is an award-winning business owner, who also runs a craft business. Image: Shutterstock
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