“It’s lifted the awareness of Mamas & Papas and has also brought us international brand recognition,” Scacchetti says.
Scacchetti has big global ambitions for her firm, which now turns over £130m. She says: “We currently have nine international stores with more opening this year. To deliver that vision, we have had to develop global products that will be successful in every market and we have been working on that strategy for the past few years.
“This past year has seen the launch of our first global product ranges and our retail ventures are up by 30 per cent on average and our exports have grown by 23 per cent and continue to increase.”
Not the economic downturn can dampen Scacchetti’s enthusiasm for the future: “There are only a few things in life that are guaranteed and babies being born are one of life’s certainties. Regardless of what the economy is doing people still want the best for their first born and they still need products to aid them with the transition into parenthood.”
It also helps that there is no other company in the world that offers the same proposition as Mamas & Papas. Scacchetti and her husband went on a world trip in 2006 to check out the competition but couldn’t find any one doing the same thing. She says: “This gives Mamas & Papas a unique trading proposition in the global sense and gives the brand enormous potential.”