“He’s being a typical bloke isn’t he Just looking at the bottom line all the time. Well, I believe there’s a feminisation of society going on,” says Gibbins.
“Women today are very ethical, and already you’re seeing them say we want British manufactured clothes and a local supply chain. We don’t want to be responsible for a carbon footprint trailing all the way from China to the UK.”
Gibbins is confident that women’s ethical and environmental conscience will spur on the growth of a lot more small manufacturers across the UK.
“James’ comment could be fairly applied to mass manufacturing but not to niche manufacturing. The UK has a killer combination of innovation and manufacturing and because we’ve got those two together, we’ve created a niche of high-value. I’ve always said that innovation is the catalyst of success and it will be in this case as well.”