The Hasbro blunder comes at a time when the female equality issue is an ongoing campaign.Hollywood star Jennifer Lawrence has voiced her concerns about the gender pay gap, while British actress Kate Winslet has done her best to brush the matter under the carpet. Elsewhere, we’ve seen David Cameron attempt to do his bit for women by calling the pay problem a “scandal” and demanding companies reveal salary details – though there is little confidence his crusade will amount to anything. There’s also a body-shaming culture that has caused unrest. Fitness supplement provider Protein World was caught up in a petition, which garnered 70,000 petitions, to have its “beach body ready” adverts pulled from the London Underground. Campaigners were of the opinion that a bikini is all that’s required to be ready for the beach, believing that the sight of a slim model alongside the tagline was inappropriate. Unfortunately for the campaigners, Protein World experienced 5,000 new customers in four days and a threefold sales increase on the back of the additional exposure. With tensions at an all-time high, you’d think Hasbro would have been wise to tread more carefully. However, the toy firm started 2016 by being ambushed by outraged Star Wars fans when it came to light its new Star Wars Monopoly game came without the inclusion of Rey – the heroic female lead played by Daisy Ridley in the latest addition to the sci-fi saga. The company was forced to backtrack and reveal it would include a new version featuring Rey.
Read more on gender equality:
- easyJet launches government-backed flying initiative to double intake of female pilots
- My experience of making it in a man’s world
- How the rise of the female breadwinner will benefit both genders
Concerned with issues surrounding gender diversity in business? Don’t miss the Real Business First Women programme: Drawing on years of the First Women movement and the phenomenal network of pioneering women the Awards has created, this programme features The First Women Awards and The First Women Summit – designed to educate, mentor and inspire women in all levels of business.
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