Although people’s attitude to risk shifts very little throughout their lives, their overall appetite for risk will change. This is influenced by a wide range of factors, including age, location, use of advice and life stages such as marriage.Four different investment types have emerged from the study. Men make up the majority of the groups with a higher appetite for risk, but when it comes to the lower risk groups the split is less defined, as shown below in the gender breakdown within each investment type:
- Stags, opting for the highest risk option – 76 per cent men v 24 per cent women;
- Bulls, willing to take high risk – 65 per cent men v 35 per cent women;
- Owls, sticking to a low risk portfolio – 55 per cent men v 45 per cent women; and
- Squirrels, playing it safe – 54 per cent women v 46 per cent men.
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