As part of its Internet Explorer Life Academy, Microsoft is encouraging 18 to 25 year olds to come forward with ideas for socially responsible ventures, giving them the chance to win £10,000 to make their ideas happen.In a study, Internet Explorer found that 70 per cent of young people believe the internet gives opportunities to bring about social change. The competition for a £10,000 prize covers three categories – environmental, travel or adventure projects; online, technology and business ventures; and finally creative, media and arts-based ideas. Microsoft’s research shows that the so-called “Net Set” – the internet generation – recognises how the web gives them access to knowledge and inspiration. “The Net Set counts themselves lucky to be the first internet generation,” explains Robert Winston, professor of science and society at Imperial College London, and a Life Academy Judge. “Unlike previous generations, the Net Set has grown up with global knowledge, meaning they have bigger dreams, ambitions and the desire to engage with more people. The internet has changed the way we converse with each other and this age group has the ability to capitalise on this and create their own empire.” In fact, 55 per cent of young Brits say they use the web to search for new business ideas. “Whether people are adventurers, entrepreneurs or creative thinkers, Life Academy can help inspire them to explore their future,” adds Julia Owen, Internet Explorer product manager for Microsoft. “The immense scope of the internet means we can explore and grow ideas to help drive our future hopes.” For those looking to enter the Life Academy competition, you’ll need to create a two minute video pitch of your idea and upload it to Microsoft’s Life Academy by May 27.
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