King admits that she never intended to launch the MOBO awards herself. Spotting a gap in the market, she tried to convince awards organisers to incorporate different genres into their music shows. When she was knocked back, she put her money where her mouth was and launched her own show. Today, the MOBOs are watched by more than 250 million people in 65 countries.
Keen to impart her wisdom to wannabe entrepreneurs, King has teamed up with Thomson Local to provide school children with the financial and practical help they need to launch new businesses.
Check out her vodcast here.
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