How did an amino acid enriched water drink get on Waitrose's shelves?
5 min read
24 August 2018
Kris Ingham is the founder of Rejuvenation Water, a business specialising in flavoured water with added amino acids. Here, he tells us his business’ story.
Rejuvenation Water is spring water with added amino acids. The brand’s CEO and founder Kris Ingham, describes it as a “healthy and functional soft drink designed to provide essential nutrition and hydration whilst on-the-go”.
Ingham brought the product to market in 2016, and its Apple and Mint Amino Acid water was awarded a Great Taste Award in the same year.
The drinks have managed to gain places on the shelves with several well-known stockists, and are available in Morrisons, Waitrose and Holland & Barrett.
We caught up with Ingham to find out more about his brand.
Your legacy: What is your company’s impact on the market? What do you want your business to be remembered for?
Bringing the functional benefits of Amino Acids to the mass market. We want to be remembered for shaking up the soft drinks market, providing functionality without compromising on health.
How do you measure success?
Number of Stockists and Rate of Sale.
Do you plan to trade globally, enter new markets, etc in the next 12 months?
We have a number new products that will be launching to market alongside some big retail listings launching in the Autumn.
How did you fund your business?
To start with I used my savings and a Virgin Start Up Loan. From there, we’ve funded the business through equity funding rounds.
What technology does your business absolutely rely on and why?
Our cloud based email and CRM platform to ensure the team has up-to-date information.
Where do you see your business in the next five years?
We want to be worldwide with a considerable portfolio of drinks and health products.
What is your greatest business achievement?
We gained a front of store listing with Waitrose which is very rare for a business of our size.
What was your biggest entrepreneurial mistake (and how did you overcome it?)
Rushing our initial launch through to market to fulfil our first order from a distributor. We soon had to do a full product recall as the caps weren’t up to standard. We just did everything properly the next time round.
What would you tell your younger self?
Operate from day one as if you have no money – cash is king!
What do you want to see from the Government in an ideal world?
Policies that actually support entrepreneurs and small businesses when they need it most – at the launch and first couple of years. Policies these days benefit £2m+ turnover businesses or when an entrepreneur is exiting.
What is your biggest piece of advice to other entrepreneurs?
Surround yourself with people, both team and advisors, that know more than you from the outset. Learn from their mistakes to stop you making similar mistakes.
What would make you a better leader?
What is the one app you use the most?
What is your daily routine and why?
Up a 6am, check emails, gym at 6.30am, work for 8.30am, work until 6.30pm, 7.30pm cook and dinner, swim at 8.30pm, bed 10.30am.
I’m a morning person so I enjoy getting a head start with an early morning. The gym sets me up for the rest of the day. It’s important that I have some downtime at the end if every day in order to recharge the batteries.
What is on your reading list right now: What is the number one must-read leadership book for entrepreneurs?
I’m not one to read Leadership books. I much prefer Psychology. One of the best business psychology books I’ve read is “Buyology” by Martin Lindstrom explaining the subliminal to consumer buying behaviour.
What is on your watch list right now, what film/TV series that has inspired you in business?
Ironically, Silicon Valley. As much as it is a comedy, I found it very real to life in what can go wrong in business.