(1) Not being visible enough internallyCEOs focus a lot on external activity like fundraising, public speaking and bringing in revenue – and it’s this that can prompt CEO mistakes to start happening. Whilst these are very important, it’s crucial to remain close to your company and lead from the front. A CEO must be visible and accessible to every form of stakeholder including customers, suppliers, employees and investors. Ultimately a company’s values, mission statement and culture come from the top and filter down therefore a lack of visibility can be detrimental to the foundation of the company.
(2) Not leading by exampleDictatorship style management rarely inspires a team to perform at their best or create the enthusiasm to build a culture of high performance. I truly believe CEOs and business leaders should put their money where their mouth is and prove to employees why their ideas and initiatives are beneficial. By CEOs demonstrating company’s values and ethics in day-to-day activity, employees are given something to aspire to.
(3) Not placing enough emphasis on cultureIt’s easy to forget about the most important part of your company: the people. Hiring the right people to fit with your company is vital in creating workplace culture that is diverse and inclusive, where people feel supported, have clarity on their progress and feel that the company is investing in each individual. To feel that there are future opportunities is crucial to maintain morale, drive performance and improve retention. The smallest of issues can send company sentiment down to zero, particularly if people start to be hired for the sake of numbers rather than as the best person for the job. This is something CEOs should always be aware of if they want to maintain positive company culture. After all, your employees are the pulse of your organisation. Continue on the next page for the final two CEO mistakes to be aware of.
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