Mubaloo sets down the road to disruption once more
3 min read
04 March 2015
A previous 30 to watch in mobile star, Mubaloo isn't new to the world of innovation or the Everline Future 50 list. But with its latest foray into MiBeacons, the company is taking the sector by storm.
Industry/sector: Mobile app consultancy
Date founded: 2009
Founder: Mark Mason
Mubaloo is a mobile app consultancy and development house that has delivered close to 230 apps for B2E, B2B and B2C. The company plans and delivers an entire mobility strategy to help organisations engage with consumers, reduce business process management and improve employee collaboration and productivity.
Despite the widespread use of apps in users’ personal lives, organisations often struggle to understand the benefits apps can bring internally. This is where Mubaloo saw the opportunity for an end-to-end app developer to penetrate the market, focusing on understanding business issues and setting roadmaps in place – all by empowering users to be productive on the move.
Founded by Mark Mason in Spring 2009, Mubaloo rose from a two-member team to over 56 employees. Increasing its revenue by 30 per cent year-on-year, Mubaloo has become an award-winning team of mobile consultants and mobile app development experts.
“It was 2008, I’d sold my last company, a digital B2B technology marketing agency, Mason Zimbler, to Harte Hanks and I was looking for the next opportunity,” Mason said upon revealing how he started the business.
“I’d bought an iPhone and the App Store launched. Seeing what apps could do to help make people’s lives better interested me. I spoke to various companies who were getting into the space, but wound up looking for a talented developer. I was introduced to Ben Trewhella and started Mubaloo.
“The first app we launched was Fuel Prices that used Experian data to find the cheapest fuel based on your location. It had a price of £4.99 and sold 4,500 copies. But the business model was not sustainable so we started developing apps directly for companies. We ended up selling the Fuel Prices app to the AA!”
Since then, each app has been bespoke to clients requirements. For the gaming industry, Mubaloo built a spread betting platform that was designed for the mobile user and could easily integrate with existing legacy infrastructure. For the financial industry, Mubaloo built one of Europe’s earliest trading platforms.
And over the past five and a half years, Mubaloo has created apps for organisations worldwide including Argos, Aviva, AXA, BP, Canon, Eircom, DHL, The Met Office, RAC, EE, Scania, William Hill, UNITE, Experian, London Air Ambulance and Schroders.
Mubaloo is constantly exploring innovations in mobile, to stay abreast of the biggest opportunities for technological advancement for our clients.
According to the company, in 2014 “Mubaloo launched MiBeacons, a division created through internal R&D, to enable businesses to deliver contextually relevant information at the right place at the right time; through the use of bluetooth low energy beacon technology.”
It is said that in the coming year, MiBeacons will drive the biggest deployment of beacons in Europe.