“The music business is extremely competitive,” says Martin. “Booking agents, artists’ management and labels get up to 100 enquiries a day. It’s nearly impossible to get started as a promoter when you don’t have an established reputation.”
Make Your Mark approached the Curious Generation founders eight months ago to become music ambassadors for the scheme but nothing came of the alliance for some time. Then the pair had a big idea about how to help budding promoters into the industry.
“We thought, ‘how about we do a nationwide search for promoters!’," says Martin. “It’s the perfect way to support people following a similar path to us. Local promoters can use our website, our contacts and our experience to get a night going in their area. We’ll probably even bankroll the event – certainly the venue hire fee.”
This newly launched Make your Mark in Music campaign has a brand-spanking-new website where applicants (aged 18-30) can register their interest. And the microsite is already bursting with tips on how to gets started in the promotions industry.
With Curious Generation putting its own money on the line to support the scheme, it’s a high risk project for Baybutt and Martin. But they are keen to stress their selection process will be “extremely rigorous”.
However, the pair also admit that the project is not entirely altruistic: “This campaign will be good for us too,” says Martin. “We’ll end up with a nationwide portfolio of venues that we wouldn’t have had time to build relationships with otherwise.”