MWC 2015: BlackBerry makes Leap to secure business from young professionals
3 min read
03 March 2015
New BlackBerry Leap smartphone, which comes equipped with a battery that lasts “25 hours of heavy use”, claims to be designed for young mobile professionals and companies who value security and privacy.
On 2 March, BlackBerry revealed a new cloud service for SMEs and organisations, claiming it would allow them to manage their data across Android, iOS, BlackBerry 10 and Windows Phone.
In keeping with the enterprise focus, the firm has introduced the BlackBerry Leap smartphone at Mobile World Congress in Barcelona, claiming it’s designed for young mobile professionals, career builders and companies who value security.
The 4G device comes with a five-inch HD screen and boasts support for encryption and malware protection alongside back-up, wipe and restore functions, promising “the highest standards of security in mind to protect privacy”.
The launch comes as Samsung has revealed an iPhone-like Galaxy S6 and HTC has introduced the One M9 at MWC, but seemingly each firm is targeting a different audience.
The Leap also promises a batter that will last for up to “25 hours of heavy use” to support a day of productivity, while the touchscreen keyboard – a move away from the tangible button-based format it was once praised for – uses artificial intelligence to adapt to the user’s writing style, which is a technology Swiftkey has made a business from.
Ron Louks, president of devices and emerging solutions at BlackBerry, said: “In today’s mobile world – influenced by trends like BYOD – where personal and corporate data are frequently under attack from hackers, companies and everyday consumers are finding out the hard way that mobile security is paramount.
“BlackBerry Leap was built specifically for mobile professionals who see their smartphone device as a powerful and durable productivity tool that also safeguards sensitive communications at all times. With BlackBerry Leap complementing the latest BlackBerry portfolio, including BlackBerry Passport and BlackBerry Classic, we continue to provide products and services that meet the needs of our consumer and enterprise customers.”
Read more from Mobile World Congress 2015:
- Consumer demand for multimedia content drives phablet sales
- Blogger Zoella inspires Acision’s real-time interactive business tutorial service
Other features on the phone to support business users include BlackBerry Blend, which is set to merge messaging and content from the smartphone to the user’s PC and tablet, while BlackBerry Assistant allows users to make voice and text commands throughout BlackBerry 10 apps – not entirely unlike Apple’s Siri.