Business Technology

MWC 2015: Blogger Zoella inspires Acision's real-time interactive business tutorial service

3 min read

02 March 2015

Former deputy editor

Mobile World Congress has started, and mobile messaging services provider Acision has introduced a new service for businesses which will allow them to reach employees in real-time through digital interactive communications and training.

Interestingly, 24-year-old fashion and beauty blogger Zoella – otherwise known as Zoe Sugg – who secured a widespread online with YouTube video tutorials, served as an inspiration for Acision’s new Train.Me channel.

Developed in partnership with WebRTC – a platform that enables real-time communications through APIs – mobile and web development specialist Blacc Spot Media, Acision’s Train.Me service is built to enrich internal business communications and training.

The platform will support real-time chat, voice and video communications across mobile and web-enabled devices, meaning the ability to deliver training and tutorials in a Zoella-style fashion instantly. 

Multi-level marketing firms will be specifically targeted with the product, with Acision recognising the sales representative members of staff will often be out in the field, thus they’ll be able to catch up to new products and selling guidance instantly.

The firm is demonstrating the product at the Barcelona-based trade show with a build centred on the beauty industry, although the app can be white-labelled to fit any industry. Meanwhile, videos can be saved and stored for viewing at a time of convenience to the users.

Eric Bilange, head of rich engagement services at Acision, said: “The value of ‘click-to-communicate’ video, voice and chat is huge and will add a new level of interactivity and engagement to digital training for any business.

“When you look at the success of online influencers like Zoella, who have made their name through video tutorials, it’s clear that there is latent demand for better visual communications and training, which can be accessed remotely online and on the go.

“We want to empower enterprises to better connect with their employees and serve their training and development needs. With our forge SDK enterprises can build and easily integrate rich communications into apps such as training solutions, offering a conducive environment for learning with higher levels of engagement.”

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Lantre Barr, founder and CEO at Blacc Spot Media, added: “Trainers and mentors can deliver training and catch up sessions through recorded video content or calls. This saves time and ensures consistency. By establishing a digital way of training direct sellers, companies can make certain that their representatives are entrenched into the business and are selling uniformly across the globe.”