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My 2012: Return On Digital’s Guy Levine

Return On Digital’s Guy Levine gives his predictions for the year ahead:

1. I’ll remember 2011 for… being the year of written plans and budgets for us. I’m an entrepreneur of experience and not training. I have no degree and no past employment. We appointed a non-executive director and my maverick style was challenged. It wasn?t easy for me, but the results have been extremely apparent across the company. I still use my entrepreneurial intuition but also have a committed plan!

2. 2012 will be great because… momentum has kicked in. My current business will be four years old in 2012. Our brand is being recognised and people want to work for us, instead of being persuaded! The recession will continue to bite and some companies which shouldn?t have got this far will go bump and some which should be excelling will struggle. But where all adversity exists there is massive opportunity. We are planning our first acquisition and to be blunt, there has been no better time to buy.

3. One industry we’ll hear a lot from next year will be… the internet, still. I?m slap bang in the middle of the internet and that will continue to be where it’s at. We’re all waiting to see what happens with the Facebook IPO, but the next big thing is always the same. How can we do business quicker, with more people, for less cost and better margin. Let’s see who answers those questions in 2012.

4. The one thing that would help me grow my business in 2012 would be… a change in the government’s view of taxes. All we hear is that there are no jobs and that graduates can’t get jobs, but all I see is my PAYE bill growing. Surely the government can incentivise us, the business owners, to give people jobs by reducing PAYE bills against increased head counts. I would much rather have more resource available which in turn will generate more tax revenue. 

5. My New Year’s resolution for 2012 is… to lose weight! I started in the world of business at 17, was competing in triathlons in my 20s and now get out of breath running up the stairs in my office!


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