Robert Dreyfuss’s great-grandfather founded Rotary Watches in 1895. Robert is now chief executive of the family-run business. He gives Real Business his predictions for 2012.
I’ll remember 2011 for… being the year we resumed TV advertising for Rotary Watches, and the sales results have been fantastic. It has certainly helped deliver a strong set of results this year in an otherwise challenging retail environment. 2012 will be great because… we will focus on growing overseas. We’re delighted that we’re just about to sign agreements for Rotary Watches in Australia, Mongolia and Uzbekistan. This means you can buy a Rotary watch in over 40 countries, which is fantastic news for a fourth-generation family business started in Switzerland in 1895. One thing we’ll hear a lot from next year will be… the Olympic Games ? sport is going to be huge in 2012. Rotary is already deeply involved in the world of sailing as we are official time-keeper for the Clipper Round the World Yacht race. We also have a rich heritage in sports watches and as such are launching a new range to coincide with London 2012. The one thing that would help me grow my business in 2012 would be… for?the government to reduce/simplify the employment rules and regulations. Most businesses find employment law quite a minefield! Recent proposals to simplify some of the red tape are already welcome. My New Year’s resolution for 2012 is… ?Don?t worry about things you can?t control.? With so many macro economic factors at play, I truly believe that as an organisation we should adopt a back-to-basics policy, try to be flexible to ever-changing market demands and focus on meeting customers? needs. Real Business will be running the “My 2012” series for the next month, bringing you top entrepreneurs’ views and predictions of the year ahead.
We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept”, you consent to the use of ALL the cookies.
This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
