I caught the show last night, and was baffled by what appeared to be a parade of reverse-technologies.
There was the ironing ‘solution” that was bigger and more cumbersome than an ironing board, and the toilet training aid that was just a ball with a face on it (the USP being that the face pointed upwards when placed in the bowl).
And who could forget the condom pants, or the teaching toolkit that makes a word tin look cutting-edge.
Even more scarily, it’s only upon entering the ?Den” that pitchers realise the folly of inventing something that advances human experience buy a factor of zero.
It reminded me of a story former Dragon Doug Richard told me a while back, which is real example of how problems and solutions should relate.
It was the eureka moment that brought about the advent of Hotxt his evolving product delivering a flat-rate charge for unlimited text messages.
Users save money (it costs £1 a week, equivalent to ten standard messages), but Doug admits this wasn?t why he created the service. He says the initial thunderbolt happened to a friend.
The (nameless) acquaintance discovered his wife was having an affair when he read a text on her mobile phone. His first reaction so the story goes was to ponder whether texts should be password protected. Needless to say, Hotxt messages require you to login.
So there you have it: necessity and invention reunited.