Nectar hits the sweet spot for entrepreneurs

Fergus Goodson and Andrew Dangerfield started up their Stockwell-based business four years ago and today employ 14 people. The co-owners signed up to the Nectar Business loyalty programme two years ago and now earn points every time they spend money at Dulux Decorator Centres, Viking Direct and BP.

It’s a cunning cost-saving strategy. “Signing up to Nectar Business was a no-brainer business decision because we place bulk orders, which means we can build a lot of points quickly and easily,” says Goodson. “We’re currently saving the points for our team Christmas party – we’ll use our Nectar points to buy cases of wine and a team day out paintballing.”

Launched in January 2005, Nectar Business has over 500,000 members. Sponsors include EDF Energy, Hertz, The AA and Brakes Foodservice.

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