New financial technology offering sees industry heavyweights unite

Putting technology at the forefront of what it wants to do, BlueZest aims to provide mortgage decisions inside 30 minutes and streamline the process for both retail and business customers.

The company will be led by CEO Russell Gould, who has spent time at Norwich Union, Bradford & Bingley, Thomas Cook and, most recently, with e-lending platform Everline. Gould is joined by chief risk officer Simon Baum, who has worked at Santander and Experian, chief technology officer John Robinson, funding director Robert Ainscrow and chief financial officer Duncan Bain.

According to a statement, the BlueZest mortgage and secured loan products have been set up to support the intermediary sector, such as mortgage and commercial brokers, packagers, networks, clubs and accountants.

Gould commented: “Our founders, have brought together some of the most experienced leaders in their respective fields to develop something that we believe will positively re-shape the industry. The company was born out of a frustration with current archaic practices and a desire to create a range of innovative mortgages, supported by an online application process that is more transparent, more efficient and simpler for both intermediaries and their clients.”

Gould’s previous roles include director of ecommerce at Thomas Cook, where he was responsible for the travel company’s multi-channel distribution strategy and operations, and head of Wonga for Business – which later became Everline.

BlueZest will begin with an offering including buy-to-let, smaller-scale property development and SME secured loans.

“We have been in constant dialogue with a number of participating brokers and intermediaries over the past few months to ensure we create products and processes that will help them to deliver solutions that their clients want in a fraction of the time,” Gould added. “We see them as our partners and will constantly work with them to adapt and evolve our offering. In-turn, our technology, gives intermediaries back valuable time so that they can do what they do best – advise their clients.”

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