Telling the truth about SME life today

Name: Nick Wall

Age: 32

Company: Premium cocktail brand Tails cocktails

Turnover: Our predicted turnover for next year (2012) is £1.5m.

First job: On my uncle’s farm at 15 years old, building small bridges across fields with pavement slab-stones.

Dream job: I wouldn’t mind Richard Branson’s job.

Car: Audi A4 Estate Quattro 3 litre.

Economy, business or first-class: Economy, but would be very happy to go business one day.

Most extravagant purchase: My kite surfing kit.

Most played song on your iPod: “Intro” by The xx.

Best business book: Millionaire Upgrade by Richard Parkes Cordock.

Worst business moment: We had an issue with the sleeves on our first production run. I spent ten hours in a factory hand picking “good ones” and discarding “bad ones”. As only a fifth of the run were good and we needed a minimum of 1,000 units, it was tiring and horribly frustrating.

Proudest business moment: My first Tails cocktails order with Selfridges, which had just won Best Department Store in the World.

Business mentor: My father. Although we are completely different personalities, he is a great influence on me. 

Next big thing: Tails Minis. Watch this space!


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