Nine things a business needs to include on its website

Image: Shutterstock

Does your business have a website? If you don’t have one, then your company could be missing out on potential sales.

According to Forbes, if you don’t have a website for your firm, you’re missing out on opportunities for customers to recognise who you are and if they want to spend money with you.

By providing your business with an online presence you can help your sales or services to be sold around the clock, with hardly any limitations.

Before you start thinking about what you want to include it’s important that you create a plan, outlining what each page will contain. That way you won’t end up repeating yourself or missing off any vital information about your business.

Here are nine things you should include on your website:

(1) Homepage

Your homepage is the first thing your potential customers will see when they visit your website. According to the Neilson Norman Group, the average webpage visit lasts less than a minute, with visitors often leaving after just 10-20 seconds.

As you don’t have long to get your point across, you want to ensure your homepage tells visitors information about your business and what you do, as well as giving your visitors a brief overview of what they can find on your site.

Avoid making the homepage too “wordy”, as you can go into further details on other pages; instead keep it short and to the point.

You should also make sure that the structure of your website appears clear and easy to navigate. Use easy to understand names for the various pages of your website – contact, about, FAQs, etc.

When developing the navigation of your website include a clear call to action telling the visitor what you want them to do on your site: this could be asking them to place an order, or emailing you for a quote. Make it clear and obvious whether you want your visitors to complete an action, such as signing up to your newsletter, making a donation, subscribe, etc.

How merchants can avoid pitfalls of marketing in the online world

(2) About us page

As you want to keep your homepage as clear and simple as possible, it’s a good idea to put additional information about your business on other pages and to include an “about us” page.

This tells your customers who you are and why they should buy your products, services and why they should trust your organisation. Here you can include details of your staff, or recently completed projects, to let visitors know more about your business.

This page would also be a good place to include testimonials from your current customers to show your potential customers that you are trustworthy and can provide a great service.

Verify your testimonials are real and if possible add the details of the person who supplied you with them. If you haven’t already added testimonials to your website, email your customers and ask them for feedback on your business and services.

Continue on the next page for details on products, making contact and why FAQs are key.

Share this story

Close
Menu
Send this to a friend