Sales & Marketing

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Nine things a business needs to include on its website

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(3) Products or services page

After potential customers have discovered your website and found out more about your business, they will want to go to your products or service pages. This section should tell your visitors more about the products or services you offer.

For example, if you were a restaurant, this is where you would display your menu. If you offer a wide selection of products, rather than listing them all on one page, you can break it up into more pages with filtering depending on the depth of your product or service offering.

(4) Contact page

After you’ve provided information on your products and services of course you will want potential customers to be able to contact you. This page is where you can provide information of your opening hours, your telephone number, address and other ways they can find and contact you.

As well as your homepage, this page must also have a clear call to action to encourage your visitors to get in touch. Something like ‘call us today’ next to your address and phone number will help to encourage your visitors.

It’s vital for this page to include links on how visitors can also connect with your business on social media networks like Facebook, Twitter and Instagram. There are a lot of social media platforms out there and with social media a critical part of marketing your business, you should be promoting your online presence on your website. By integrating these platforms onto your website you will improve your online presence for your business, as well as building your following across the platforms.

(5) FAQs

A page on your website addressing the answers to your frequently asked questions will help to reduce the time spent replying to customer queries, as it will address the question and provide an answer straight away for the visitor.

Frequently asked questions will address your customers’ concerns that may otherwise stop them from making a purchase. This will make it easier for your website visitors as they can answer the question while they are browsing the site and it takes away the barrier of having to contact you before they can make a decision.

On the next page we detail the importance of mobile support, blogging and more.

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