Sales & Marketing

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Nine things a business needs to include on its website

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(6) Portfolio

A portfolio of your work showcases to your clients what you can do and what you have achieved. If you want your visitors to buy from you, you’ll want to show them what they would be purchasing, and this is your opportunity to show off your skills. Include a variety of samples in your portfolio as it will show your visitors the range of skills you have which will give them more of an idea of what you can provide.

(7) Security

If you’re selling products on your website, you want to ensure that your website is safe and secure with a SSL certificate. The SSL certificate will keep all details, including credit card details, safe, so your customers can feel secure shopping with you. As well as including a SSL certificate on your website, include information on your privacy policy.

This is your opportunity to let your site visitors know that their information is safe with you. Here you should outline how any information you collect will be used, whether it will be shared and, if so, with whom, as well as the policies you have to protect your business and site visitors and customers.

It’s also important to guarantee that your website is on a secure network, with a reliable web host to sustain your visitors. For example, check that your server is up to date and can manage a large amount of traffic, as you don’t want your website to crash and frustrate your customers, leading to a potential loss in sales.

Of course if you haven’t already set this up it could become an expensive job, so it might be worth taking out a business cash boost advance, as you don’t want to turn away potential customers due to your site being offline.

(8) A mobile-friendly version

Last February Google announced that it would favour more mobile-friendly sites in its algorithm so it’s important that your site is mobile-friendly.

Most of your website’s traffic is likely to come from visitors on mobile devices, so it’s absolutely crucial that your website looks good and functions well on mobile devices. Being mobile-friendly means using a ‘responsive’ design, one that can adjust to fit different screen sizes.

(9) A blog

The last thing, but certainly not least important, that needs to be added to your website is a blog. Your small business website has to stand out from the competition somehow and what better way to do so than with a blog full of great content. Content marketing is growing rapidly as other more ‘traditional’ forms of marketing are not as effective.

There are many benefits and reasons why your business should have a blog with one of the main ones being that it can bring additional traffic to your website. Hubspot have also reported that writing a blog for your business can help to increase your authority and your customers can have more confidence in you and what you have to say.

Any business can create great content for their blog – you don’t need to be a content marketing expert. Use keyword research tools to search for data which will help you determine what keywords you should be including in your content, as well as the kind of topics your business should be writing about.

This data will help you to create better content targeting to meet your audience’s needs. Of course there’s not much point writing about content your readers aren’t searching for, as no one will then be reading it.

Rob Staathof is CEO of Liberis

Getting your website right is the path to brand loyalty for small businesses.

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