
1. A business you understand
Inform Direct makes dealing with Companies House easy. Anyone who has run a business and dealt with Companies House online will generally agree that interface is not the most user-friendly. Filing reports, managing shareholders records, and updating company directors are all made easy with Inform Direct.2. Favourable long-term economics
3. Trustworthy management
4. A sensible price tag
Much can be gauged from Inform Direct’s forecast to return to investors 1.9x by 2018. Most business angels will say they look for a larger return over a five year period. Inform Direct make modest promises, and while they may hope to deliver much more, they have priced the offer on the conservative side. Many playing the stock market would love 1.9x over a five year period, so this is nothing to gawk at. Heck, even Warren will tell you ‘It’s far better to buy a wonderful company at a fair price than a fair company at a wonderful price.’ Image SourceShare this story