We know how much of a fashionista Kate Middleton is, but seemingly she’s also an aspiring foodie. The newbie royal reportedly enforced a juice diet with the help of the NutriBullet last summer, when the device was selling at a rate of 3,000 units per hour.
The health and wellness brand may have seemingly come from nowhere, but it’s part of the Magic Bullet family of blending and juicing products – manufactured by Alchemy Worldwide’s Homeland Housewares. After just three years on the market in 2007, the Magic Bullet had achieved over $500m in revenue and evolved with the NutriBullet in 2012 – there are now more than 10m users of the trending gadgets.
Now, John Lewis has stepped forward to confirm that the “nutrition extractor” was flying off of shelves at a rate of one every 30 seconds during Christmas, aided by a price cut to £70 from an RRP of £99.99.
The results follow predictions from Currys and PC World back in July which claimed wearables and juicers would be high on Christmas wish lists, given the new year usually brings about a cry from many about wellbeing and detoxing following a spate of alcohol and food-fuelled overindulgence in December.
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The popularity of the NutriBullet brand is supported through savvy community-led and philanthropic promotional activities, helping it rack up a social media following of more than a million fans.
The NutriLiving online network offers testimonials, articles, recipes, videos and more and, while it’s free to use, it’s keeping users engaged with each other to build a community which will likely spread the word to non-using friends and family.
Additionally, the business launched a campaign at the end of Q3, calling on children in its native US to embrace healthy diets by offering five schools the chance to win $10,000 worth of fresh produce, blenders and the materials needed to set up a juice bar – thus igniting their entrepreneurial spirit in the process.
Other best-selling products for the Christmas period include Guardians of the Galaxy on DVD, the x album by Ed Sheeran, Grand Theft Auto V, the Gone Girl print novel and ebook, the Breville Blend-Active Personal Blender, and the Fitbit Flex Wireless Activity Tracker & Sleep Wristband.
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