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Online marketing: Jargon buster

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Do you need it

Social media can be an engaging way to connect with potential and existing customers so social media might be your weapon of choice, especially if you love communicating. They can also be a great customer service tool or a way of customers validating your service or product; think of it as the online word-of-mouth platform. Take a look at your key competitors and what theyre doing on social a bit of competition never hurt anyone!

Responsive web design

What is it

Gone are the days when a one size fits all solution applies to a website. Theres nothing worse than browsing a website and having to pinch the screen to read text or click on a button.

Also, a website that is just optimised for mobile ignores the requirements for tablets, smart watches and the like. Enter responsive website design which uses clever coding to re-size a website based on the device that is being used to view it.

Do you need it

Trends indicate that mobile usage has surpassed desktop so if you’re thinking of updating your website or developing one for the very first time then youll need to ensure it is user friendly across multiple devices. This not only provides the best user experience but search engines such as Google are now highlighting non-mobile-optimised websites in their search results.

Video marketing

What is it

Creating video content can be an engaging way to connect people to a brand and can be widely shared if delivered in the right way. However, if you spend the time and energy investing in video, what do you do with it afterwards

Paid seeding can be a great tactic for increasing the exposure or reach for your content and there a variety of platforms you can use to execute this. YouTube and Facebook are great starters but require additional budget and on a PPC framework.

Do you need it

Equipment and editing software can be costly so wed recommend a professional for creating the video. Consider drafting the scenes you want in the video to help you brief the professional and get you thinking about the story you want to tell.

Begin by hosting your video on YouTube or Vimeo and sharing on social media to see how people respond to this. You might want to invest in Facebook advertising to help give your video content an extra boost too. A great example of a video from an SME can be found here.

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