Online retail sees spike in Google traffic

There were more than 2.18 billion visits to online retailers in December 2011, a year-on-year increase of 4.8 per cent.

Online retailers relied more on search traffic in 2011, with 43 per cent of all visits coming from a search engine. 

Google’s role in driving traffic is bigger than ever. For every ten visits to retailers from search, nine were from Google in December.

“Getting the right blend of traffic from search, social, affiliates and other traffic sources is essential,” says James Murray, market research analyst at Experian Hitwise,” but with search being so dominant at these key times, it is more important than ever for marketers to optimise paid and organic search campaigns.”

Search engine optimisation (SEO) is key for online marketing, improving the visibility of your website. Be sure you read these ten quick steps to improving your website’s SEO. More visits to your site, in turn, means more business. So ranking highly in Google search results for relevant terms is vital to your business. 

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