The sudden and unexpected bad weather has meant that parents who were relying on day trips, parks and gardens to help make for an inexpensive summer holiday have opted for games and kits they can use indoors.
The recent storms and heavy rain also resulted in Prezzybox.com receiving record traffic spikes for the year to date, almost rivalling last year’s last-minute Christmas enquiries.
“It’s great to know that people are searching the site and finding plenty of products to keep their little ones amused over the holidays,” comments Edwards. “We realise that money is an issue for many parents this year so we’ve made sure there are plenty of items on the site that their children can buy with their pocket money. Our biggest seller has been the Nintendo Mini Classic games, which come in at £9.95.”
High-street retailers have also reported a bumper month, as one of the wettest Julys on record pushed up sales of home-related products such as furniture, curtains and cushions.
The value of UK retail sales rose by 1.8 per cent in July on a like-for-like basis, while total sales increased by 3.6 per cent, according to the British Retail Consortium (RBC).