Industry/sector: Digital marketing
Date founded: 2014
Founders: Christina Richardson and Vitaly Yakovlev
Location: East Sussex
The solution they came up with was a tool which allows sharers to create a branded message or call-to-action which floats above the target page. The notification is clean looking and non-intrusive – and users can click it away if they’re not interested. Openr messages have an average click-through rate of over four per cent, compared to an average of 0.1 per cent for other digital display ads. It was recently placed top in Search Engine Journal’s definitive list of 101 must-have online business growth tools. Yakolev and Richardson have also been applauded for the easy-to-use design of the tool – marketers simply share an Openr link in place of a standard URL. The unique idea has received an enthusiastic reception and has succeeded in delivering results for users – it has now been used by over 2,000 brands in 28 countries.
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