Industry/sector: Finance technology
The tool started life as part of Barclays Bank?s SME offering, but was developed beyond that when Campbell realised that it had the potential to benefit a larger number of customers. The evolved product disrupted the market by focusing on the small firms which most reference agencies were neglecting ? and used existing data and financial information from Companies House and Dun & Bradstreet to service this sector. In less than two years, the platform has attracted ?2.5m in seed funding and garnered more than 27,000 UK users ? but potential for expansion is rife given that the majority of small business owners still don?t check the financial health of potential customers before extending lines of credit to them. Ormsby Street?s founder is pursuing overseas growth through partnerships with banks serving small business customers ? with Italy the first market the company has expanded into, and the US the next target. The use of lean working methods in the company means the product can evolve rapidly as developers learn more about what works best when it comes to improving small business cash flow.
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