Lloyd had held the position as MP for Eastbourne and Willington from 2010 to 2015 but was beaten on 7 May by 733 votes (0.4 per cent) by Conservative candidate Caroline Ansell.
With no job left in parliament, Lloyd has decided to join the Eastbourne-based company, which operates as an international event, broadcast, multi-media communications and exhibition business.
The move marks a return to the business world for Lloyd who, before moving into politics, was business development director at online customer engagement company The Grass Roots Group.
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Politics is all about winning peoples hearts and minds by conveying ideas clearly and with passion, and thats very much what West End does,” Lloyd commented.
A big part of what I loved about being an MP was being able to solve peoples problems. The difference with West End is that we find solutions to corporate challenges rather than personal ones.
While working in Westminster as Liberal Democrat MP, Lloyd initiated the MPs Commission of Eastbourne businesses and community leaders and the Pier Committee. He was also the first MP to launch 100 apprentices in 100 days , which was subsequently picked up by 150 other parliamentarians.
Lloyd was the Liberal Democrats spokesperson for Northern Ireland in the House of Commons and served as a business development consultant until his election to parliament in 2010.
Explaining why he hired Lloyd, West End CEO Graham Power said: His proven track record of delivering results, his hard working principles and his focus on creating and building solutions represents a perfect match for West End.